Extra Gum: Sarah and Juan

Extra gum presents us with the beautiful love story of Sarah and Juan to persuade us to by their product. Sarah and Juan meet in high school when Sarah offers him a piece of extra gum after helping her pick her stuff up. After their first date, he draws their kiss on the wrapper. For the rest of their dating relationship, when they have a special moment, she gives him a piece of Extra gum. He always discretely draws their moments on the wrapper so she doesn't notice. When she sees all the wrappers framed on the walls, it has a larger emotional impact on her, especially when she sees the last one of him proposing. The claim for the commercial is obviously to buy Extra Gum. The warrant is that if you give extra care into your relationships, then you will get extra special results in the end. The backing for the warrant is Juan and Sarah's relationship. Juan put in extra time and care to keep their memories on the Extra wrappers, so he could propose to her in a fun personal way. They had some tough spots in their relationship, but the fact that he still kept the wrappers shows his commitment and hope for their future. Because of the little extra time and effort he put into their relationship over the years, he produced the perfect proposal, and her reaction was worth it all. Extra gum encourages people to put in extra time, effort, and love into their relationships to get something extra special in the end.