Tuesday, April 26, 2016
Child Abuse Advertisement: Response to Reagan Parrish's blog post
Child abuse happens much more often than the average person imagines that it does. I think this new type of advertisement with a hidden picture is a genius way to reach out to scared children in secret, and let them know that there is a way to receive help. The reason this type of advertising works is the fact that it is in secret even in a public place. Most of the time the adult that is abusing the child would be with them in a public setting, and no one would even know that the child was being abused by them. It could potentially be dangerous for the abuser to see the same advertisement for help against abuse that the child does. Although some of these aspects of the advertisement are positive for the child, there are always negative sides to any new idea. Toy companies, for example, will catch on to this new way of advertising to target children. They do that anyway, but this is much different because the parent can't see what the child is looking at. If I were a parent, it would make me feel very uneasy about not being able to physically see what my child was looking at. But toy companies would most likely use this type of advertisement to add imagination and color to a normal picture. I don't necessarily think it would all be bad or negative advertising. Some of the advertising can be inspiring for children. The positive aspects outweigh the negative aspects of this type of advertising.
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